Joe Urich, the original owner and editor of Hr:Watches Magazine joins Debaufre, a U.S.-based family owned Swiss watch company. Urich enriches the team by bringing his expertise and insight to the business model of Debaufre, and creating a personal connection with watch lovers. "Our customers have been spoiled by the focus we place on creating a personal relationship with them. They feel at home with us, they can call anytime and share their opinions, because we listen. Urich brings tremendous value to Debaufre because of his connection with watch enthusiasts. Due to the help and support from our customers we've been able to expand to our current level and we believe the partnership with Urich will boost our reach and improve our customers' satisfaction even further." says Alldaron, VP of Debaufre, as he sips on a Vodka Martini.
In the mid 1990's, Joe Urich launched Hr:Watches Magazine to an eagerly awaiting audience, pouring forth from the pages he published an uncensored opinion of the world of Swiss timepieces. Urich definitely shook things up, pulling no punches and sharing with his readers his personal thoughts on the benefits and shortcomings of the watch industry and the companies therein.
Debaufre launched in 2005, favoring an online sales approach over the traditional retail store channels, realizing that enough companies existed which catered to the retail store genre. At the time of its launch, Debaufre was met with skepticism and ridicule for its efforts to branch out into an unproven marketplace against all conventional wisdom.
The Online Generation is a new type of consumer, with new habits and a new mentality, realizing the internet eliminates retail store delay and decreases expenses to a watch buyer. Online is the future, the days of retail stores for watches are slowly coming to an end, buyers realize that direct sales is the way to go, just look at Amazon or Tiger Direct. Debaufre has maintained a strong foothold in the watch industry as the major brand catering to the Online Generation and has built a tremendous following, even receiving plenty of repeat customers and lots of word of mouth.
The attention and criticism Debaufre receives merely proves that the new concept of online branding and direct sales, which Debaufre is focusing on, works and is the future of the watch industry. It's all going online. Urich believes in the vision of Debaufre, he joined to contribute uncensored insight and expertise about the watch industry as an insider. "I like the approach and vision of Debaufre, really taking a personal interest in the people they do business with, you feel at home buying from them." says Urich.
Be sure to read the blog by Urich, hear his words, be inspired by his outlook and excited by his predictions. Stay tuned and check out Debaufre at www.debaufre.com and The Urich Blog at www.debaufre.com/urich - 17943
In the mid 1990's, Joe Urich launched Hr:Watches Magazine to an eagerly awaiting audience, pouring forth from the pages he published an uncensored opinion of the world of Swiss timepieces. Urich definitely shook things up, pulling no punches and sharing with his readers his personal thoughts on the benefits and shortcomings of the watch industry and the companies therein.
Debaufre launched in 2005, favoring an online sales approach over the traditional retail store channels, realizing that enough companies existed which catered to the retail store genre. At the time of its launch, Debaufre was met with skepticism and ridicule for its efforts to branch out into an unproven marketplace against all conventional wisdom.
The Online Generation is a new type of consumer, with new habits and a new mentality, realizing the internet eliminates retail store delay and decreases expenses to a watch buyer. Online is the future, the days of retail stores for watches are slowly coming to an end, buyers realize that direct sales is the way to go, just look at Amazon or Tiger Direct. Debaufre has maintained a strong foothold in the watch industry as the major brand catering to the Online Generation and has built a tremendous following, even receiving plenty of repeat customers and lots of word of mouth.
The attention and criticism Debaufre receives merely proves that the new concept of online branding and direct sales, which Debaufre is focusing on, works and is the future of the watch industry. It's all going online. Urich believes in the vision of Debaufre, he joined to contribute uncensored insight and expertise about the watch industry as an insider. "I like the approach and vision of Debaufre, really taking a personal interest in the people they do business with, you feel at home buying from them." says Urich.
Be sure to read the blog by Urich, hear his words, be inspired by his outlook and excited by his predictions. Stay tuned and check out Debaufre at www.debaufre.com and The Urich Blog at www.debaufre.com/urich - 17943
