Monday, February 2, 2009

How to Control your Search Engine Rankings

By Brent Sweet

There really are many ways to get to the top of the search engines. Honestly it is a lot easier that one would think. You would be amazed at how many sites are there because they are lucky, and how few sites are there because they are seriously working to improve SEO. I have designed this article to give you some things you can do to directly impact your rankings.

First of all I want to say there are many things you can do, that are completely within your control to move yourself up. If anybody here has ever studied six sigma or anything like that you will know that you really only need to focus on things in your control. It is ultimately a waste of time to focus on things out of your control.

Here is what is in your control with search engine optimization.

- The title tag is the first thing. It influences your rankings more than anything. I like to pick 5 phrases that I want to rank for then arrange the words in a way that makes sense, doesn't repeat and is less than 9 words.

- Body text is the next factor. Use all the keywords you want to rank for in your body. I wouldn't say that it is important to have them in bold or header tags. These really are not the difference between not ranking and ranking, these are things you look at when trying to go from position one to position two.

- The actual filenames on your site. Don't put a session id or other things on your URLS, this makes the search engines not be able to find pages that were there before.

- Your links. The sites that link to you are within your control for the most part. One way is link bait. If you can design something that people will link to then your rankings will improve. The downside is you need to create something nobody else has. I don't do that well. I use article submission, this gives me full control over how people link to me.

There you go, 4 things in your control. If you want to improve your rankings, work on these 4 things always. They are how you get to the top and what is in your control. - 17943

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