Packaging your marketing material in a custom presentation folder is a great way to promote your business. If you want to get the most value for your money and get the impact you want, keep the following points in mind before ordering.
Get the right size. A standard size presentation folder is 9 x 12 but if you're investing in a custom folder you can get any size you want. For many applications a legal size folder makes sense and in other cases a mini folder is the way to go. There are many standard size variations available at no extra cost for example you can choose from a 9" or 9 1/2 wide presentation folder in either regular size or legal size and that 1/2 inch may make a big difference depending on how your customers will use the folder.
What are you putting in the pockets and how many do you need? a standard presentation folder has two pockets but when ordering a custom folder you can get exactly what you need. If you only need one pocket you'll save some money because you're using less paper, but depending on how you plan on using it you may need three or four pockets. don't skimp on the pockets if it will make the folder less functional, remember the idea is to present the best most professional image of your company.
What goes inside the presentation folder and how will it be used, its important to make sure all the material you'll include will fit properly and make you look organized and professional. There are options such as expanding spines, box pockets, and expanding pockets that can help accommodate the additional material you may want to include. Don't design a professional looking folder that ends up pushed out of shape because the internal material doesn't quite fit.
Use a paper that matches some of the other print marketing material you already use. If you're looking to create a new or different image for this particular project then us a paper that stands out. Choose from textured rich color paper stocks or a high gloss varnish that makes the ink really stand out. Whether you're trying to match existing marketing material or create something new that stands out the paper stock can make a big difference.
Match your other printed material. Some businesses may be tempted to create a full color presentation folder with lots of photographs, images and color. It will look great but does it match the other printed marketing material you already use? Maybe a solid color with a prominent logo, a linen paper stock with a foil stamp, or even a clean white folder with a logo and contact information is a better match for the image you already have.
A presentation folder is a marketing piece you'll proudly give to customers and prospects use these 5 tips to ensure it provides the highest impact and return on investment. - 17943
Get the right size. A standard size presentation folder is 9 x 12 but if you're investing in a custom folder you can get any size you want. For many applications a legal size folder makes sense and in other cases a mini folder is the way to go. There are many standard size variations available at no extra cost for example you can choose from a 9" or 9 1/2 wide presentation folder in either regular size or legal size and that 1/2 inch may make a big difference depending on how your customers will use the folder.
What are you putting in the pockets and how many do you need? a standard presentation folder has two pockets but when ordering a custom folder you can get exactly what you need. If you only need one pocket you'll save some money because you're using less paper, but depending on how you plan on using it you may need three or four pockets. don't skimp on the pockets if it will make the folder less functional, remember the idea is to present the best most professional image of your company.
What goes inside the presentation folder and how will it be used, its important to make sure all the material you'll include will fit properly and make you look organized and professional. There are options such as expanding spines, box pockets, and expanding pockets that can help accommodate the additional material you may want to include. Don't design a professional looking folder that ends up pushed out of shape because the internal material doesn't quite fit.
Use a paper that matches some of the other print marketing material you already use. If you're looking to create a new or different image for this particular project then us a paper that stands out. Choose from textured rich color paper stocks or a high gloss varnish that makes the ink really stand out. Whether you're trying to match existing marketing material or create something new that stands out the paper stock can make a big difference.
Match your other printed material. Some businesses may be tempted to create a full color presentation folder with lots of photographs, images and color. It will look great but does it match the other printed marketing material you already use? Maybe a solid color with a prominent logo, a linen paper stock with a foil stamp, or even a clean white folder with a logo and contact information is a better match for the image you already have.
A presentation folder is a marketing piece you'll proudly give to customers and prospects use these 5 tips to ensure it provides the highest impact and return on investment. - 17943
About the Author:
For more about how custom presentation folders can help you generate leads check out Dataguide A print and promotional company that focuses on B2B marketing products that enhance their brand and help generate sales.
