Thursday, February 26, 2009

Top Anti Aging Product Trends

By Alyssa Denure

The anti aging beauty industry is one that is ever-changing. Keeping up with the trends and latest ingredients of eye cream across the multitude of brands can be quite a feat. Perhaps because of misleading claims and promises of miracles, we have become a bit skeptical " and rightfully so. Here is your 2009 guide on trends you can be on the lookout for while making that important " and sometimes expensive " decision on anti aging skin care.

Trend 1: Cosmeceuticals. Cosmeceuticals are rapidly becoming the products people are paying attention to. Cosmeceuticals are a blend between cosmetics and pharmaceuticals in effort to medicinally relieve certain problem areas like under eye bags and eye wrinkles. Cosmeceuticals are on the rise due to scientific advancements in ingredients and breakthrough technologies. The new Clinique Medical line is a great example of this new approach to anti aging skin care introduced by Clinique, the maker of cosmetics and Allergan, a leader in medical aesthetics. Some cosmeceuticals like Clinique Medical are available only at a doctors office, while others like Perricone MD are readily available online.

Trend 2: Over-the-counter products will contain innovative ingredients like caffeine and peptides. Peptides and caffeine products are suddenly appearing in skin care lines. Studies are still inconclusive as to the long term benefits, but caffeine is shown to reduce under eye bags and increase circulation while peptides are claimed to have anti-inflammatory properties to aid in adult acne and other skin conditions. Anti aging peptides will continue to be at the forefront of age-reducing product lines in drugstores. One study at the World Congress of Dermatology in Paris found that a 50% reduction in wrinkles is possible when the skin is treated with a high concentration of peptides.

Trend 3: Anti-inflammatories and topical antiseptics. You will start to see these antiseptics and anti-inflammatories in anti aging skin creams and makeup in the form of: tea tree leaf, lavender oils, and algae extracts. They all will provide healing to delicate eye skin. Anti-inflammatories are on the up-rise as we are becoming more aware that the inflammation is what leads to many degenerative diseases and skin problems.

Trend 4: Beauty and skin care on the inside, then out. There is so much talk on the proven benefits of antioxidants. Products as well as supplements rich in antioxidants are being developed because everyone wants to eat healthier in order to improve their skin. Cosmetic companies are now including along with antioxidants - nutraceuticals, botanicals, and green tea in skin care lines. They are believed to penetrate the skin quickly in order to nourish and protect skin. Dermalogica is one skin care line that offers potent antioxidants. Some potent antioxidants in products you will be hearing about, thus seeing in skin care are: turmeric root extract, resveratrol from grapes, acai, and goji berry.

Trend 5: Probiotics. Some skin care lines are introducing probiotics into their formulas. Probiotics refer to foods that contain the good type of bacteria that are similar to those normally found in your body. Yogurt is one such example as well as the recently introduced Activia by Dannon. There has been a sudden growing scientific interest in probiotics and what they can do for your body. The companies who are adding probiotics to their products believe that it softens and exfoliates the skin. The only catch here is that most available research supports skin benefits when probiotics are taken internally as opposed to topically.

Perhaps this guide will help you make a more educated decision when you are on your way to buying an eye skin care product. It's important to keep up with the trends in skin care as they are always finding new and more natural ingredients that are beneficial for the skin as opposed to their synthetic and chemical counterparts. And the companies that can adapt to these trends and embrace them are the ones that truly provide the best products and offer the best results. - 17943

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