How do you con the art world out of 600k? The answer: The same way you sell legitimate product.
Now listen: I'm NOT suggesting you con people into buying whatever you're selling. No way. But, like it or not, you can learn a LOT about the "art of selling" from swindlers and con men.
Let me explain what I mean with a real story: Back in 2003, 84-year-old George Greenhalgh sold a fake of a 3,300 year-old statuette of the Egyptian Princess Amarna to Bolton council for the "bargain" price of just 440k. George's son, 47-year-old, Shaun Greenhalgh carved the statuette in less than a month in his shed. And the carving was good. Really good.
But, here's the important point: What finally convinced Bolton council to buy the piece for 440k was what is known in the art world... as... provenance.
What's provenance? In short, it's the STORY behind the work-of-art (i.e., how it came to be in the hands of the current owner). That's what 84-year-old George was a master at - spinning a believable STORY as to how he happened to be in possession of such a rare artifact. And the art experts "took their eye" off the authenticity of the piece of art... because... the story was so credible.
So desperate were they in wanting to believe the story, they paid for fake pieces of art from the Greenhalgh's over and over again. And over the years, Shaun (the master craftsman) and his father George (the master story teller)... conned the art world out of over 600k
What's the BIG lesson here? This: One particularly effective way to enhance the responsiveness of your sales promotions (for your legitimate products & services) is to weave a credible STORY. I don't mean in a devious way. No.
What I mean is to DRAMATISE your promotions with an authentic STORY that diffuses all possible objections in the mind of the prospect as to WHY your product or service will not deliver on its promises.
I recommend you do this. Because in sales, all other things being equal... the person with the best story wins! - 17943
Now listen: I'm NOT suggesting you con people into buying whatever you're selling. No way. But, like it or not, you can learn a LOT about the "art of selling" from swindlers and con men.
Let me explain what I mean with a real story: Back in 2003, 84-year-old George Greenhalgh sold a fake of a 3,300 year-old statuette of the Egyptian Princess Amarna to Bolton council for the "bargain" price of just 440k. George's son, 47-year-old, Shaun Greenhalgh carved the statuette in less than a month in his shed. And the carving was good. Really good.
But, here's the important point: What finally convinced Bolton council to buy the piece for 440k was what is known in the art world... as... provenance.
What's provenance? In short, it's the STORY behind the work-of-art (i.e., how it came to be in the hands of the current owner). That's what 84-year-old George was a master at - spinning a believable STORY as to how he happened to be in possession of such a rare artifact. And the art experts "took their eye" off the authenticity of the piece of art... because... the story was so credible.
So desperate were they in wanting to believe the story, they paid for fake pieces of art from the Greenhalgh's over and over again. And over the years, Shaun (the master craftsman) and his father George (the master story teller)... conned the art world out of over 600k
What's the BIG lesson here? This: One particularly effective way to enhance the responsiveness of your sales promotions (for your legitimate products & services) is to weave a credible STORY. I don't mean in a devious way. No.
What I mean is to DRAMATISE your promotions with an authentic STORY that diffuses all possible objections in the mind of the prospect as to WHY your product or service will not deliver on its promises.
I recommend you do this. Because in sales, all other things being equal... the person with the best story wins! - 17943
About the Author:
Michael Silk is a established expert in helping business entrepreneurs, consultants and copywriters generate additional cash flow into their business. For a limited time you can get a FREE copy of Michael's course, Advanced Internet Cash Flow Strategies. Simply visit: http://www.CashFlow-Surge.com
