Saturday, February 7, 2009

Online Classifieds or Newspaper Classifieds

By Ginny Rodgers

It does not matter what you are looking to do, sell a product or advertise a service the Internet is a far superior choice over the old fashioned newspapers. The web is getting stronger and stronger by the day and it is where you want to advertise or post on. There are many reasons why you will want to use the web for posting or advertising such as national exposure, a broader base that is reached and regularly updated and the fact that in most cases you can post for free.

With the classifieds online, unlike the newspaper your ads or post can be easily updated on a daily or regular basis. This feature is great for those who need to constantly update their ad to stay ahead of the competition. If you are advertising a product for sale you can easily change the items description to make it more appealing to your target market, a great feature. A hidden benefit is the ability to post your ad numerous times throughout the week allowing your ad to show on tone of searches.

The ability to be seen by a broader audience is a huge factor in the battle of newspapers versus the web. Tons of people are on their computers on a daily basis and constantly plugging words into their search engine, it would benefit you greatly if your business popped up before their eyes. Newspapers only touch the base that is with in their circulation and newsstands.

Perhaps the best benefit of online classifieds is the fact that you can usually find a website where you dont have to pay to promote your service or expose your merchandise. Most newspapers charge for your ad to be published and it is locked into the paper for a week or more. If the ad is locked in you cannot remove it and risk-having people still calling you after the product is sold or the position filled.

A new world is out there and should definitely be taken advantage of when advertising your products or services. Theyre truly no comparisons with the print over the web. The newspaper is great for weather, comics and news, but the net is where people today go when searching for a particular product, so dont get looked over or pay unnecessary fees. - 17943

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