Whenever I have a chiropractor approach me and speak about how pay per click advertising on Google and Yahoo is the best thing since sliced bread, I sit back and smile. When chiropractic practices or other small business newbies first break into internet marketing, usually these paid mediums are the first types of marketing exploited since they appear to be quick, simple, and promising in returns. Quite honestly, there excitement is only natural, as it feels like a big accomplishment to begin to market on the internet. Now, it is possible to run highly profitable Google Adwords campaigns, however, the hard reality is most spend thousands upon thousands in hard knocks with nothing to show.
In the realm of chiropractic marketing, Im sometimes called the expert, sometimes referred to as the YouTube chiropractor, or innovator of social networking and video marketing. I like all these terms, and I use my expertise to teach other chiropractors how to utilize free marketing to bring new patients through their doors and excess money into their pockets. But first, let me confess something---
I confess that I once spent upwards of $10,000 dollars on a huge pay per click advertising campaign. Well, I was getting about 15 new patients a month, but my little experiment with pay per click taught me that it takes a lot of time and a huge amount of money to find success through this medium. Thank goodness I had some money to burn to learn the valuable lessons that I learned, but if you dont have that kind of money, then I suggest staying away from pay per click and learn from my mistakes.
So how can you get the most impressive returns on your cash in these harsh economic times? Its in my experience that the only way to have this success is by utilizing the free mediums of chiropractic advertizing and marketing on the internet. When you begin in a medium where youre paying nothing and greatly increasing your chances for returns, you absolutely cant lose. Talk about starting on the right foot! Listen, popular web 2.0 sites like Facebook, YouTube, and MySpace, are three of the most popular websites in the entire world. Do you see how you cant go wrong?
When you take your chiropractic message and personal story out to thousands of highly targeted people on these social media sites, youre meeting people from your local community as a person, and then sharing your chiropractic abilities. Your chiropractic message, with the click of a button, will travel to countless numbers of people in your community that can use your services.
Get ready because video marketing is going to take over popular search engines like Yahoo and Google in 2009, so you better prepare for it. Today, more than half of the online content is video, and its always going to have a stronghold on the internet due to the interest that it excites. Imagine people being able to see a video of you giving a tour through your office! No chiropractic method has proved to be as powerful as video to get new patients into your office.
If you want to take the same route using pay per click (PPC) then no one can stop you, but keep a close eye on how much youre spending each day and create a limit. This was the huge mistake that I made when I blew all my money 5 years ago. If you specify ahead of time that you only want to spend $20 a day, then Google will respond to that. I was spending nearly $130 a day by not setting any limits.
This isnt to say that pay per click will not benefit you, because it will in some way. There are some chiropractors that scream to the hills that theyre getting 40 new patients a month, but these kinds of figures arent realistic. Make sure that what youre spending makes sense for what youre getting back, profit-wise. Its a good idea to create a header for your video such as shoulder pain as opposed to the name of your practice. When you gear your marketing material towards the needs and concerns of the potential patients, youll get a much better return on your investment (ROI). - 17943
In the realm of chiropractic marketing, Im sometimes called the expert, sometimes referred to as the YouTube chiropractor, or innovator of social networking and video marketing. I like all these terms, and I use my expertise to teach other chiropractors how to utilize free marketing to bring new patients through their doors and excess money into their pockets. But first, let me confess something---
I confess that I once spent upwards of $10,000 dollars on a huge pay per click advertising campaign. Well, I was getting about 15 new patients a month, but my little experiment with pay per click taught me that it takes a lot of time and a huge amount of money to find success through this medium. Thank goodness I had some money to burn to learn the valuable lessons that I learned, but if you dont have that kind of money, then I suggest staying away from pay per click and learn from my mistakes.
So how can you get the most impressive returns on your cash in these harsh economic times? Its in my experience that the only way to have this success is by utilizing the free mediums of chiropractic advertizing and marketing on the internet. When you begin in a medium where youre paying nothing and greatly increasing your chances for returns, you absolutely cant lose. Talk about starting on the right foot! Listen, popular web 2.0 sites like Facebook, YouTube, and MySpace, are three of the most popular websites in the entire world. Do you see how you cant go wrong?
When you take your chiropractic message and personal story out to thousands of highly targeted people on these social media sites, youre meeting people from your local community as a person, and then sharing your chiropractic abilities. Your chiropractic message, with the click of a button, will travel to countless numbers of people in your community that can use your services.
Get ready because video marketing is going to take over popular search engines like Yahoo and Google in 2009, so you better prepare for it. Today, more than half of the online content is video, and its always going to have a stronghold on the internet due to the interest that it excites. Imagine people being able to see a video of you giving a tour through your office! No chiropractic method has proved to be as powerful as video to get new patients into your office.
If you want to take the same route using pay per click (PPC) then no one can stop you, but keep a close eye on how much youre spending each day and create a limit. This was the huge mistake that I made when I blew all my money 5 years ago. If you specify ahead of time that you only want to spend $20 a day, then Google will respond to that. I was spending nearly $130 a day by not setting any limits.
This isnt to say that pay per click will not benefit you, because it will in some way. There are some chiropractors that scream to the hills that theyre getting 40 new patients a month, but these kinds of figures arent realistic. Make sure that what youre spending makes sense for what youre getting back, profit-wise. Its a good idea to create a header for your video such as shoulder pain as opposed to the name of your practice. When you gear your marketing material towards the needs and concerns of the potential patients, youll get a much better return on your investment (ROI). - 17943
About the Author:
Want to get tons of New Patients each month with no-cost chiropractic marketing? Learn how to make $30,000 + / month and build multiple sources of income with this proven social media video training series. Visit http://DCincome.com right now before your zip-code is gone for good!
