Gary Halbert was both a great copywriter and a great teacher of the art. He had a knack for making the process of creating great ads simple.
Gary was all about leveraging resources to make life easy. For instance, imagine you decide to write a book about getting healthy and fit.
How could you make things easy on yourself?
Should you study weight loss science? Should you spend years doing clinical trials? Should you roam the world looking for the perfect diet plan or diet pill? Well not really. Because there is a much easier way to access the most cutting edge weight loss science, clinical trials and new diet breakthroughs. Without doing all the work yourself. Curious? Then listen to this.
Rather than doing things the old school way, Gary might tell you to go out and get the best sellers on health and fitness. Take all these books and start reading them. As you do so, write down notes in a notebook. Make sure to extract all the really juicy stuff readers would be hot read about.
Armed with this research you write your version of a health and fitness book. Only this book has all the great info from the other books you read. The exclusive details that bring value to your book. The end product is a book filled with the very best information on health and fitness.
Smart.
Gary also taught that you should do the same thing when writing ads. Especially if you're in a hurry and need to bang out an ad... website letter... or whatever fast.
What we're talking about here is referred to as swiping in advertising circles. The process simplifies everything for the ad writer. Halbert was big on swiping. He taught it during a copywriting seminar in the mid 1990's. Almost the entire even was about the process of how to swipe to create your own profitable ads.
You do not have to become a great copywriter to swipe. Learn to do it the right way and a lot of obstacles to creating advertising that works will disappear.
Learn to swipe and life gets easier when preparing ads...
** Thing's like writer's block will no longer plague you. Everything you need to begin writing a great ad will be there in the swipe. Blundering your way through thinking about what to write won't be a problem either. The swipe contains everything you need.
** You'll crank out ads in record time. The swipe ad is there to help you write faster. You no longer have to figure out what to say to a prospect. Everything is there for you in the swipe.
** The effectiveness of your ad will increase. By using a proven template you boost your chances of writing a winning promotion. That's why using swipes is such a powerful concept.
So the idea is to build a swipe file and use it when creating ads. - 17943
Gary was all about leveraging resources to make life easy. For instance, imagine you decide to write a book about getting healthy and fit.
How could you make things easy on yourself?
Should you study weight loss science? Should you spend years doing clinical trials? Should you roam the world looking for the perfect diet plan or diet pill? Well not really. Because there is a much easier way to access the most cutting edge weight loss science, clinical trials and new diet breakthroughs. Without doing all the work yourself. Curious? Then listen to this.
Rather than doing things the old school way, Gary might tell you to go out and get the best sellers on health and fitness. Take all these books and start reading them. As you do so, write down notes in a notebook. Make sure to extract all the really juicy stuff readers would be hot read about.
Armed with this research you write your version of a health and fitness book. Only this book has all the great info from the other books you read. The exclusive details that bring value to your book. The end product is a book filled with the very best information on health and fitness.
Smart.
Gary also taught that you should do the same thing when writing ads. Especially if you're in a hurry and need to bang out an ad... website letter... or whatever fast.
What we're talking about here is referred to as swiping in advertising circles. The process simplifies everything for the ad writer. Halbert was big on swiping. He taught it during a copywriting seminar in the mid 1990's. Almost the entire even was about the process of how to swipe to create your own profitable ads.
You do not have to become a great copywriter to swipe. Learn to do it the right way and a lot of obstacles to creating advertising that works will disappear.
Learn to swipe and life gets easier when preparing ads...
** Thing's like writer's block will no longer plague you. Everything you need to begin writing a great ad will be there in the swipe. Blundering your way through thinking about what to write won't be a problem either. The swipe contains everything you need.
** You'll crank out ads in record time. The swipe ad is there to help you write faster. You no longer have to figure out what to say to a prospect. Everything is there for you in the swipe.
** The effectiveness of your ad will increase. By using a proven template you boost your chances of writing a winning promotion. That's why using swipes is such a powerful concept.
So the idea is to build a swipe file and use it when creating ads. - 17943
About the Author:
Learn How To Write Ads that make money plus other stealth marketing strategies when visiting www.JohnAnghelache.com.
