Besides the free media way of getting traffic to your website, there is another very powerful way to get traffic and sales. That is through Pay Per Click (PPC). There are a few places you can conduct your PPC campaign with. We however choose to do with the biggest search engine- Google. This article will share with you 5 tips of advertising with Google.
Pay Per Click advertisements are little ads that appear on the side of natural search results when a user searches for a particular keyword relevant to your advertisement. It will also appear on websites with keywords relevant to yours that subscribe to have Google advertisements within their website.
The cost of doing PPC is determined by you. You can set a limit to the amount you want to spend on advertising per day, e.g. $30/day.
Assuming you pay $0.10 for each click, and you set your daily advertising limit to $10. The maximum clicks you can get each day is 100 clicks. Assuming your website can convert traffic into sales at 3%, you get 3 sales each day. If you get commission of $20 per sale, you earn $60 each day, making up to $1800 per month from just one website.
This calculation is based on the assumption that you get the maximum number of clicks each day.
To score better results with your PPC advertisement, you need to take note of 5 points
Research your Keywords
When you do PPC, you need to consider the keywords you use. If you have done other forms of traffic generation and you are ranked high with a particular keyword, you probably want to use other keywords to establish your presence in the search engine.
You should research your choice of keywords using Google Trends and Google Keywords to find out what are the popular keywords to use and what is the competition like for the particular keyword.
Write your PPC ad
- Headline
Make your ad irresistible to users. Make them want to click your ad. Use a headline to capture their interest. You should conduct a test with different headlines to see which one works better.
- Offer
Keep the text of your advertisement focused to the purpose. If you are selling products, it will be good if you add details like the price, the more details the better. Use words like "you", "your" instead of "we". Add call to action words that gives people reason to click, "earn", "enjoy", "relax", etc.
Plan your PPC Strategy
Have a strategy on conducting your PPC campaign. What results you want to achieve, what is the time frame? How should you plan the cost per click to get into a better spot and what is your cost limit?
Think of what you want out get out of the PPC campaign. Is it more traffic to your website, or are you selling something and how is the PPC campaign going to blend with your other advertising methods.
Take note of your advertising costs and your returns from the Google advertising to determine if the Google advertisement have been effective for you. Analyze the results to improve on your advertising campaign.
Bid Within Your Budget
It is important to manage your advertising cost when you do PPC. if you don't manage your costs and conversion, you may end up paying for than what you earn. Analyze your results to increase your advertisement's effectiveness.
Step 1: The top position may not be the best
When you do PPC, you need to set your budget in a manner that will give you higher exposure and click through. If you set the limit too low for a very competitive keyword, your advertisement may not appear in as frequently of in the first few pages of the natural search results. Set a limit to ensure your ad gets seen on the first 2-3 pages of the natural search results in the first few position. You will probably get more sincere buyers if your ad appears in the 2-4 position.
Step 2: Monitor Your Statistics
Make use of your website statistics to understand your crowd. Learn how they behave so you can target your marketing efforts to suit your target audiences.
Step 3: Be ruthless
Track your conversion of your ads and change the keywords you use to find out which keyword gives you more conversion. Don't hesitate to change the keywords if they are not effective.
Step 4: Do your Calculations
Manage your advertising expenditure, in general, keep your expenditure to below 10%, to get higher returns on effort.
Monitor Your PPC Campaign
You must review and monitor your PPC campaign to alter and manage your website and advertisement to achieve better results. Look at the statistics and reports on your ad.
You need to monitor the statistics and review your bid to minimize expenses and maximize the results. - 17943
Pay Per Click advertisements are little ads that appear on the side of natural search results when a user searches for a particular keyword relevant to your advertisement. It will also appear on websites with keywords relevant to yours that subscribe to have Google advertisements within their website.
The cost of doing PPC is determined by you. You can set a limit to the amount you want to spend on advertising per day, e.g. $30/day.
Assuming you pay $0.10 for each click, and you set your daily advertising limit to $10. The maximum clicks you can get each day is 100 clicks. Assuming your website can convert traffic into sales at 3%, you get 3 sales each day. If you get commission of $20 per sale, you earn $60 each day, making up to $1800 per month from just one website.
This calculation is based on the assumption that you get the maximum number of clicks each day.
To score better results with your PPC advertisement, you need to take note of 5 points
Research your Keywords
When you do PPC, you need to consider the keywords you use. If you have done other forms of traffic generation and you are ranked high with a particular keyword, you probably want to use other keywords to establish your presence in the search engine.
You should research your choice of keywords using Google Trends and Google Keywords to find out what are the popular keywords to use and what is the competition like for the particular keyword.
Write your PPC ad
- Headline
Make your ad irresistible to users. Make them want to click your ad. Use a headline to capture their interest. You should conduct a test with different headlines to see which one works better.
- Offer
Keep the text of your advertisement focused to the purpose. If you are selling products, it will be good if you add details like the price, the more details the better. Use words like "you", "your" instead of "we". Add call to action words that gives people reason to click, "earn", "enjoy", "relax", etc.
Plan your PPC Strategy
Have a strategy on conducting your PPC campaign. What results you want to achieve, what is the time frame? How should you plan the cost per click to get into a better spot and what is your cost limit?
Think of what you want out get out of the PPC campaign. Is it more traffic to your website, or are you selling something and how is the PPC campaign going to blend with your other advertising methods.
Take note of your advertising costs and your returns from the Google advertising to determine if the Google advertisement have been effective for you. Analyze the results to improve on your advertising campaign.
Bid Within Your Budget
It is important to manage your advertising cost when you do PPC. if you don't manage your costs and conversion, you may end up paying for than what you earn. Analyze your results to increase your advertisement's effectiveness.
Step 1: The top position may not be the best
When you do PPC, you need to set your budget in a manner that will give you higher exposure and click through. If you set the limit too low for a very competitive keyword, your advertisement may not appear in as frequently of in the first few pages of the natural search results. Set a limit to ensure your ad gets seen on the first 2-3 pages of the natural search results in the first few position. You will probably get more sincere buyers if your ad appears in the 2-4 position.
Step 2: Monitor Your Statistics
Make use of your website statistics to understand your crowd. Learn how they behave so you can target your marketing efforts to suit your target audiences.
Step 3: Be ruthless
Track your conversion of your ads and change the keywords you use to find out which keyword gives you more conversion. Don't hesitate to change the keywords if they are not effective.
Step 4: Do your Calculations
Manage your advertising expenditure, in general, keep your expenditure to below 10%, to get higher returns on effort.
Monitor Your PPC Campaign
You must review and monitor your PPC campaign to alter and manage your website and advertisement to achieve better results. Look at the statistics and reports on your ad.
You need to monitor the statistics and review your bid to minimize expenses and maximize the results. - 17943
About the Author:
MLM Absolute is a learning platform for all MLMers, Internet & Network Marketers who wants to build success through the internet. To learn more about Online advertising methods, go to MLMAbsolute, you will definitely not regret it.
