All that you have heard is true. With pay per click marketing, you can make a lot of money with little effort, in a relatively short time. It can be a great asset to any advertising campaign. However there is a little secret that nobody lets you know. Behind the scenes of every successful pay per click marketing campaign is a sharp mind and a lot of hard work.
Choice of search engine is the key to the success of your campaign. Of course when you think of pay per click the big engines like Google and Yahoo spring to mind. This is because they are bigger and, some would say, better than the other engines. At the same time it should be noted that there are other search engines available. Pay Per Click Universe lists the top 10 engines.
1. Google 2. Yahoo! 3. ABC Search 4. Search Feed 5. 7 Search 6. MIVA 7. Enhance Interactive 8. Findology 9. Microsoft adCenter 10. Ask.com
Smart marketers will be able to utilize all of these programs and will see which ones work best for their business.
To make your pay per click campaign a success, you will need to choose the right keywords. When choosing a keyword you need to strike a happy medium between general keywords that will attract traffic and highly targeted ones that will give little traffic but make sales. Often you will find that the search engine itself will have a number of popular keywords in the database. You can begin with these but should not rely on them 100%. A lot of these keywords will attract a great deal of traffic but little or no sales.
Your next step is to decide what amount you will bid on your keyword. This will decide what position your ad will hold. For the best exposure and the maximum views it is necessary to be one of the highest bidders. Positioning is of paramount importance, due to the fact that searchers will not usually look beyond the first 5 pages. In fact if your ad is not within this range you can assume that it will not even be seen.
In the last you need to understand that you will need to pay close attention and micro-manage your campaign. Attention to detail is a must and you need to be acutely aware of every part of your campaign. Tracking sales conversions is a must. Adjust test and be sure that you nip problems in the bud, before they get out of control.
It is possible to make a tidy profit with your pay per click marketing. However in order to do this you will need to micro-mange your campaign and do your research carefully. Remember the key to success is being willing to experiment. Do not get frustrated if you do not see the money coming in as soon as you start your account. Bear in mind that "Rome was not built in a day."
So do not just read about these points memorize them and put them into action. You will be glad you did when you see the money coming in from your pay per click advertising. Use multiple engines to multiple your profits. - 17943
Choice of search engine is the key to the success of your campaign. Of course when you think of pay per click the big engines like Google and Yahoo spring to mind. This is because they are bigger and, some would say, better than the other engines. At the same time it should be noted that there are other search engines available. Pay Per Click Universe lists the top 10 engines.
1. Google 2. Yahoo! 3. ABC Search 4. Search Feed 5. 7 Search 6. MIVA 7. Enhance Interactive 8. Findology 9. Microsoft adCenter 10. Ask.com
Smart marketers will be able to utilize all of these programs and will see which ones work best for their business.
To make your pay per click campaign a success, you will need to choose the right keywords. When choosing a keyword you need to strike a happy medium between general keywords that will attract traffic and highly targeted ones that will give little traffic but make sales. Often you will find that the search engine itself will have a number of popular keywords in the database. You can begin with these but should not rely on them 100%. A lot of these keywords will attract a great deal of traffic but little or no sales.
Your next step is to decide what amount you will bid on your keyword. This will decide what position your ad will hold. For the best exposure and the maximum views it is necessary to be one of the highest bidders. Positioning is of paramount importance, due to the fact that searchers will not usually look beyond the first 5 pages. In fact if your ad is not within this range you can assume that it will not even be seen.
In the last you need to understand that you will need to pay close attention and micro-manage your campaign. Attention to detail is a must and you need to be acutely aware of every part of your campaign. Tracking sales conversions is a must. Adjust test and be sure that you nip problems in the bud, before they get out of control.
It is possible to make a tidy profit with your pay per click marketing. However in order to do this you will need to micro-mange your campaign and do your research carefully. Remember the key to success is being willing to experiment. Do not get frustrated if you do not see the money coming in as soon as you start your account. Bear in mind that "Rome was not built in a day."
So do not just read about these points memorize them and put them into action. You will be glad you did when you see the money coming in from your pay per click advertising. Use multiple engines to multiple your profits. - 17943
About the Author:
Brian Basch has been working in the area of ppc management for a long time and maintains a website about adwords ppc management that you should visit to get help with your ppc questions.
