Thursday, January 8, 2009

How To Get More Opt-Ins To Your Email List

By John Anghelache

Lead generation is crucial to online success.

Internet marketers often complain they are not getting enough opt ins. The main reason is their websites don't sell visitors on joining the list.

So, in this article, I'm going to share a proven way to generate leads. I'll even give you a perfect example. You can modify it to drive traffic to your website.

You need to understand why people opt-in to email lists. Once you know why, it's easy to engineer a proper lead capture process. People get on lists because they believe the list owner provides good info. No one has the time or inclination to opt-in to lists they are not interested in.

My suggestion is give them free info that solves a problem they have. The info can be a free PDF, MP3 audio or video.

If the free giveaway solves a problem, then you gave them value. Now they have a reason to give you their email.

The other thing is, make it a cinch to get on your list. Don't ask for too much personal info. Your best bet is to just get their email address. That's it.

Another thing: Along with the giveaway, offer a series of reports or audios. Tell them they'll get one every week or every couple of weeks. This way you keep them on the list. You continue delivering good value. They'll, in turn, give you their business.

I'll share with you a sample of a lead capture page for stock market traders. The copy on it could read something like this...

Would you like to beat the stock market?

Free Reports Reveal Five Fast Muscle-Building Secrets

If you want to build bigger muscles faster... then... get your hands on these reports. You'll discover...

How to get the same trading advantage Wall Street portfolio managers enjoy.

How to find the little-known stocks guaranteed to move up or down in price.

How to "double-dip" on every stock price move.

How to speed up your metabolism so you stay lean while getting hard and ripped.

5. How to get other webmasters to send you customers who are ready, willing and able to buy your products and services on the spot.

To get access to these reports... and... my weekly ezine, "The Internet Profit Letter" fill in your primary email address below. Do it now...

Okay, that's a good "bread and butter" way to generate Internet leads. You can run small pay per click ads to drive people to a modified version of this web page. - 17943

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