The red-hot trend in Internet marketing, Google Adwords has made a big impression on pay per click advertising. The lure of placing an ad and sitting back while the search engine works for you is irresistible to a large number of advertisers.
At first sight the partnership of search engine and advertiser looks ideal. The advertiser will generate an ad and rely on the search engine to do the rest of the work. The search engine in turn will get leads for the advertiser through keywords. When a person types in a keyword into the search bar, the advertiser's ad will be seen when search results come up.
However this is not really as simple as it looks. This is because keyword research is not so easy. Tracking through the search engines is not enough. The keywords you find here are popular and will bring up too many pages of results. It is good to know that most searchers will not look beyond the first 5 pages of their search results. This makes it very important to be listed in the first five pages, if you want to make money.
The only trouble with this is the fact that you will need to bid high to get a good position. Old fashioned ways of advertising were governed by paying for the duration of the ad as opposed to paying for exposure. This method of advertising often cost quite a bit.
The idea of pay per click advertising then emerged. The advertiser paid for the amount of times viewers clicked on their ad. With good click through advertisers saw greater profits from their ad. The next thing to do was to establish a good position in the search engine for your ad. To achieve this the advertisers bid against each other, with the highest bidder getting the best position.
You need to be careful with pay per click advertising. This is because costs can soar and before you know it you are out of a lot of money. This is because ads that are in good positions will generate a lot of traffic, which does not always convert to sales. This will turn out to be very costly.
Pay per click advertising is full of pitfalls, especially for the new marketer. It is not the smooth ride that the ads proclaim. The good news is that there are many other resources to help you and other methods of marketing for those who want to look.
So do not just rely on pay per click advertising. Successful businesses use many methods of marketing. When you do this you will take your business to the next level and make substantial profits. - 17943
At first sight the partnership of search engine and advertiser looks ideal. The advertiser will generate an ad and rely on the search engine to do the rest of the work. The search engine in turn will get leads for the advertiser through keywords. When a person types in a keyword into the search bar, the advertiser's ad will be seen when search results come up.
However this is not really as simple as it looks. This is because keyword research is not so easy. Tracking through the search engines is not enough. The keywords you find here are popular and will bring up too many pages of results. It is good to know that most searchers will not look beyond the first 5 pages of their search results. This makes it very important to be listed in the first five pages, if you want to make money.
The only trouble with this is the fact that you will need to bid high to get a good position. Old fashioned ways of advertising were governed by paying for the duration of the ad as opposed to paying for exposure. This method of advertising often cost quite a bit.
The idea of pay per click advertising then emerged. The advertiser paid for the amount of times viewers clicked on their ad. With good click through advertisers saw greater profits from their ad. The next thing to do was to establish a good position in the search engine for your ad. To achieve this the advertisers bid against each other, with the highest bidder getting the best position.
You need to be careful with pay per click advertising. This is because costs can soar and before you know it you are out of a lot of money. This is because ads that are in good positions will generate a lot of traffic, which does not always convert to sales. This will turn out to be very costly.
Pay per click advertising is full of pitfalls, especially for the new marketer. It is not the smooth ride that the ads proclaim. The good news is that there are many other resources to help you and other methods of marketing for those who want to look.
So do not just rely on pay per click advertising. Successful businesses use many methods of marketing. When you do this you will take your business to the next level and make substantial profits. - 17943
About the Author:
Brian Basch has been working in the area of adwords management for a long time and maintains a website about adwords ppc management that you should visit to get help with your ppc questions.
