Article marketing is not a new method of marketing. Business owners have used it in the offline world by advertising their businesses in newspapers and magazines since long before the internet. Business owners today use the power of article marketing to market their products, for search engine optimization, and to get back links to their web sites.
Keywords make the author able to target the audience of their choice, thus getting the attention of people looking for the information they are providing.
Marketing with articles is actually a very low-cost form of promoting and advertising your business. Your goal is to write informative articles about relevant topics within your niche, which will be published on the Internet, so that others can use it freely.
This method extends your reach beyond what you could do on your own. It gets your web site more back links, and makes the traffic flow to your web site to increase, therefore improving your rankings in the SEs.
Articles that are written for marketing purposes are typically submitted to online article directories. This is a place where people who are looking for content can access your article, and publish it on their own websites, blogs, newsletters, and even in print magazines.
In the end of your articles, you include your resource box (author bio), with information about your business and yourself. You also include a link to your website, so that interested readers can go to your site for more information. Those who want to use your articles on their sites must publish them in full with your information and links to your site.
However, article marketing doesnt just benefit business owners, in truth, it serves a dual purpose, the publisher gets access to free content, while the business owner gains free publicity. Its advantageous to all involved parties, which is why its such a popular method of advertising. - 17943
Keywords make the author able to target the audience of their choice, thus getting the attention of people looking for the information they are providing.
Marketing with articles is actually a very low-cost form of promoting and advertising your business. Your goal is to write informative articles about relevant topics within your niche, which will be published on the Internet, so that others can use it freely.
This method extends your reach beyond what you could do on your own. It gets your web site more back links, and makes the traffic flow to your web site to increase, therefore improving your rankings in the SEs.
Articles that are written for marketing purposes are typically submitted to online article directories. This is a place where people who are looking for content can access your article, and publish it on their own websites, blogs, newsletters, and even in print magazines.
In the end of your articles, you include your resource box (author bio), with information about your business and yourself. You also include a link to your website, so that interested readers can go to your site for more information. Those who want to use your articles on their sites must publish them in full with your information and links to your site.
However, article marketing doesnt just benefit business owners, in truth, it serves a dual purpose, the publisher gets access to free content, while the business owner gains free publicity. Its advantageous to all involved parties, which is why its such a popular method of advertising. - 17943
About the Author:
Kristin is an experienced Article Marketer. Article Marketing is easy if you have the right tools. Discover what are her best resources for Article Writing and Article Marketing.
