Monday, March 2, 2009

Website Promotion: Article Marketing is Your Best Bet

By Daniel Z. Kane

I spend a minimum of four hours a day promoting websites. Most days it is closer to double that.

That is because article marketing is one of the very best uses of my time. Nothing else I can do improves my sites' search engine rankings as quickly.

If you pay attention to the following suggestions, you can expect to be successful.

1. Be sure you choose a good title for your article. Make it interesting and descriptive.

2. Do not write too formally or you will risk sounding stilted. But, avoid slang, especially if the nature of your website is such that you need to be taken seriously.

3. Do not waste your readers' time. Don't take two paragraphs to make a point that can be made in one.

4. Approximately 75% of your articles should be written on topics related to your website. The other 25% should be written on a wide variety of other topics, so your articles will wind up on the widest possible variety (and number) of websites.

5. Craft your author's box copy carefully. Be certain that your website links are embedded in your best keywords. Most of my sites are on higher education, so my links are embedded in terms like "online degrees", "online colleges", "scholarships" and other terms for which I would like my sites to rank well.

6. Proofread. Even one error in spelling or punctuation can prevent your article from being published.

As you have probably heard many times, content is king. But even the best content will not, by itself, bring traffic to your site. Article marketing, done well, will. - 17943

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