To make the most of your advertising dollars in these hard economic times, it would serve you well to consider adopting a Chicago billboard advertising strategy.
There are a number of benefits of billboards over using traditional forms of advertising because of the fact that you are able to target certain local areas that other forms cannot reach.
Certainly, billboard advertising is as distinctive if not more distinctive from other forms of promotion because of the way in which it reaches locals, commuters, and pedestrians in unique ways to draw them to local brick & mortar stores or to buy a product or service from a strong national product.
Local businesses will benefit even more from the use of billboard advertising because it can attract three different types of traffic, all are different and important to every business.
To attract locals: usually downtown residents and workers - advertisers have found that using sidewalk-facing billboards or else billboards that face into office windows yield tremendous results for attracting customers to restaurants, parking garages, gas stations, grocery stores, and entertainment attractions.
Attracting Commuters: specifically the workers or suburbanites who use public transportation. Advertisers for movies and TV shows have found that the use of billboards on highways and on public transit systems can be extremely effective and attracting viewers. It has also been shown to attract customers for parking garages, gas stations, brake and muffler repair, car dealerships, and other commuter services.
To attract passersby: usually truckers and long-distance travelers - advertisers have found great success with Chicago billboards along the Illinois interstates. Hotels, restaurants, gas stations, radio stations, and national food, entertainment, and beverage brands have found that outdoor advertising really brings in the traffic.
Finally, for any local business that is trying to promote a specific type of customer, billboard advertising can contact all three of these types of people by placing one single add which is something no other form of advertising can do. Using billboards as part of your advertising campaign should be a must for 2009. - 17943
There are a number of benefits of billboards over using traditional forms of advertising because of the fact that you are able to target certain local areas that other forms cannot reach.
Certainly, billboard advertising is as distinctive if not more distinctive from other forms of promotion because of the way in which it reaches locals, commuters, and pedestrians in unique ways to draw them to local brick & mortar stores or to buy a product or service from a strong national product.
Local businesses will benefit even more from the use of billboard advertising because it can attract three different types of traffic, all are different and important to every business.
To attract locals: usually downtown residents and workers - advertisers have found that using sidewalk-facing billboards or else billboards that face into office windows yield tremendous results for attracting customers to restaurants, parking garages, gas stations, grocery stores, and entertainment attractions.
Attracting Commuters: specifically the workers or suburbanites who use public transportation. Advertisers for movies and TV shows have found that the use of billboards on highways and on public transit systems can be extremely effective and attracting viewers. It has also been shown to attract customers for parking garages, gas stations, brake and muffler repair, car dealerships, and other commuter services.
To attract passersby: usually truckers and long-distance travelers - advertisers have found great success with Chicago billboards along the Illinois interstates. Hotels, restaurants, gas stations, radio stations, and national food, entertainment, and beverage brands have found that outdoor advertising really brings in the traffic.
Finally, for any local business that is trying to promote a specific type of customer, billboard advertising can contact all three of these types of people by placing one single add which is something no other form of advertising can do. Using billboards as part of your advertising campaign should be a must for 2009. - 17943
About the Author:
Need help finding Chicago advertising ideas. The author is a consultant in the advertising industry and can recommend the best places to find advertising in Chicago.
