Online marketing is essential during a down economy and something you have to use as a recruiter if you want to have a future. If you use this it will make all the difference in your personal brand and your company brand.
One of the first things you have to do is build a CRM pipeline. It becomes so important to aggressively gather names through many different online methods such as networking on social media sites, using LinkedIn, ZoomInfo, Search Engines, and other methods that can net more names.
Once you start to collect names make sure that your company has a solid CRM in place like Salesforce or Sugar. It will take some time to get out of the funk of this economy, but while this is happening you are building a funnel that will produce great results. When times turn around your ideal candidates will be already connected to you and quick to hire.
I suggest that you look to cut your recruitment advertising in half if you can if it isn't online. Start investing into a small talent site to gather your ideal candidates to it. You can create a community with info on jobs, interview preparation, and a good place for candidates to interact with each other.
Once you have this type of environment you can start influencing the type of person that comes to your community so you get the right candidates moving toward your site and they can easily fit your job positions. They will find your information worthwhile and keep coming back to learn more like an addiction.
You should use some form of SEO and SEM to have a fine balance for your site so you can have short term and long term traffic. This will be key to understanding numerous methods so no matter what happens, you have diversity when it comes to direction of traffic.
There is a lot to be said for intelligent use of online marketing because the internet is a great way to funnel your talent the right way for the right jobs. You can create the image you want them to see instead of the annoying recruiter that many try to avoid.
Start using online techniques now because it will make all the difference with your websites and it will help you to create a fortune down the road. Strong branding is key during a down economy. - 17943
One of the first things you have to do is build a CRM pipeline. It becomes so important to aggressively gather names through many different online methods such as networking on social media sites, using LinkedIn, ZoomInfo, Search Engines, and other methods that can net more names.
Once you start to collect names make sure that your company has a solid CRM in place like Salesforce or Sugar. It will take some time to get out of the funk of this economy, but while this is happening you are building a funnel that will produce great results. When times turn around your ideal candidates will be already connected to you and quick to hire.
I suggest that you look to cut your recruitment advertising in half if you can if it isn't online. Start investing into a small talent site to gather your ideal candidates to it. You can create a community with info on jobs, interview preparation, and a good place for candidates to interact with each other.
Once you have this type of environment you can start influencing the type of person that comes to your community so you get the right candidates moving toward your site and they can easily fit your job positions. They will find your information worthwhile and keep coming back to learn more like an addiction.
You should use some form of SEO and SEM to have a fine balance for your site so you can have short term and long term traffic. This will be key to understanding numerous methods so no matter what happens, you have diversity when it comes to direction of traffic.
There is a lot to be said for intelligent use of online marketing because the internet is a great way to funnel your talent the right way for the right jobs. You can create the image you want them to see instead of the annoying recruiter that many try to avoid.
Start using online techniques now because it will make all the difference with your websites and it will help you to create a fortune down the road. Strong branding is key during a down economy. - 17943
About the Author:
Cade Krueger consults with recruiters as the Director of Sales for Entice Labs and helps recruiters with finding ideal candidates through online recruiting for quality hires. He also endorses a product, called TalentSeekr, for recruiting job candidates that reaches five works the audience at a fraction of the cost of job boards. This helps to save recruiters work and money.
