For any advertising method to be effective, it has to have a target audience that is consuming the medium with which the advertising is attached to. That being said, advertisers are starting to realize that online video advertising is now an effective method to attract large relevant audiences. Online video consumption has grown tremendously in the past few years and as a result, video sharing and video search companies are poised to reap the benefits of video advertising.
Because of the keen interest of the advertisers towards the online video segment, many video sharing sites have been encouraged to come up with different formats for the placement of video advertisements. The quantum of investment in this segment has fueled innovation of the methods in which video sites are deploying online video monetization and advertising programs. In-stream (pre-roll, mid-roll, post-roll) advertisement formats have been in existence longest and have produced a good share of revenue for online video content producers.
Pre-Roll Video Ads: Pre roll advertisements start before the video begins and the viewer has to sit through the entire advertisement, if he does not want to rely on chances, rather wants to ensure that ha can watch every single second of the video from its beginning.
Post-roll Format - In post-roll, just like the other in-stream ad formats, a short clip is played and streamed within the player at the end of the video stream itself. This is not as desired by advertisers as they know that many users never watch a video all the way until the end.
Mid-Roll Format - With mid-rolls, a short clip is streamed in the middle (sometimes every X minutes) of video content that is playing. This tends to be less annoying to users as they are acustomed to this format in television advertising.
As stated earlier, due to the demand, many of these video websites have begun to test and offer new, innovative ad solution for video. One of these experimental format is the In-Player ad: With in-player ads the player skin itself can be used to place relevant images or text content for the advertiser so that the ad is displayed for the entire time that the video is played.
Contextual in-video advertising seems to be the way of the future with many different sites attempting to match videos with advertisements that are most relevant to the subject matter. Users like this format more as well as it does not disturb the experience of watching the entire video. This quality of the format makes it one of the most promising advertising formats for the future and there are many diverse ways in which to serve either images, clips, or text ads.
One of the most popular version of contextual video advertising is that of what is known as the "overlay ad." In this format, relevant textual ads are scrolled or displayed across a small portion of the video screen (usually the bottom). Users in particular prefer this format as it is relatively unobtrusive.
Although there are a few other formats that are being tested and utilized, the formats that I covered are the most commonly used formats at the moment. That being said, with the attention on this sector as it is, we will likely continue to see rapid innovation and will keep our eye out for the next best online video ad format. - 17943
Because of the keen interest of the advertisers towards the online video segment, many video sharing sites have been encouraged to come up with different formats for the placement of video advertisements. The quantum of investment in this segment has fueled innovation of the methods in which video sites are deploying online video monetization and advertising programs. In-stream (pre-roll, mid-roll, post-roll) advertisement formats have been in existence longest and have produced a good share of revenue for online video content producers.
Pre-Roll Video Ads: Pre roll advertisements start before the video begins and the viewer has to sit through the entire advertisement, if he does not want to rely on chances, rather wants to ensure that ha can watch every single second of the video from its beginning.
Post-roll Format - In post-roll, just like the other in-stream ad formats, a short clip is played and streamed within the player at the end of the video stream itself. This is not as desired by advertisers as they know that many users never watch a video all the way until the end.
Mid-Roll Format - With mid-rolls, a short clip is streamed in the middle (sometimes every X minutes) of video content that is playing. This tends to be less annoying to users as they are acustomed to this format in television advertising.
As stated earlier, due to the demand, many of these video websites have begun to test and offer new, innovative ad solution for video. One of these experimental format is the In-Player ad: With in-player ads the player skin itself can be used to place relevant images or text content for the advertiser so that the ad is displayed for the entire time that the video is played.
Contextual in-video advertising seems to be the way of the future with many different sites attempting to match videos with advertisements that are most relevant to the subject matter. Users like this format more as well as it does not disturb the experience of watching the entire video. This quality of the format makes it one of the most promising advertising formats for the future and there are many diverse ways in which to serve either images, clips, or text ads.
One of the most popular version of contextual video advertising is that of what is known as the "overlay ad." In this format, relevant textual ads are scrolled or displayed across a small portion of the video screen (usually the bottom). Users in particular prefer this format as it is relatively unobtrusive.
Although there are a few other formats that are being tested and utilized, the formats that I covered are the most commonly used formats at the moment. That being said, with the attention on this sector as it is, we will likely continue to see rapid innovation and will keep our eye out for the next best online video ad format. - 17943
About the Author:
This post was provided by Reel SEO, your resource forvideo search marketing and internet video advertising.. For news, tips, and techniques on online video advertising, visit ReelSEO.
