Product branding is a very important part of promoting any product you create. Whether it's "soft" items such as electronic books, courses, or music, or tangible items such as clothing or other shippable items, you need to have a name. You need an identity that people will remember, not just the name of your product, but those catchy little phrases that stick in people's heads.
Marketing campaigns, including product branding, is big business these days. The competition is tough in just about every market. Because of this we have to keep our focus, do our homework, find our niche, and protect our creations. You need to start with product branding to make those memorable impressions.
So there you are with a great product and a catchy name. You know your market and how to get their attention. Most of the time its hard work to get to this point, and much of the time we have invested a great deal of time, money and energy with little in return. We look forward to that payday when it all that hard work brings us rewards.
This is where branding and protection of our "good name" comes into play. The last think you want is for someone else to start up their campaign with your idea. Even worse, you don't want to find someone else taking your start up campaign and stepping right over your start-up name with their corporate funding and clout.
There are several approaches to branding: Individual product branding gives a unique identity to a product, but does not link it to other products, therefore it is difficult to ride on the success of your previous products. Family branding gives you the umbrella of an already established brand.
Co-branding, another marketing strategy, teams up two known product brands. One great example is MasterCard and Visa. This brings together the strength and identity of both into a synergetic new product.
Check with your local Small Business Administration office for assistance and information on product branding. It's well worth your time to do your homework and understand the steps to creating and registering your product branding. The cost for product branding is low in comparison to the average ad campaign.
Product branding is an important part of your product development cycle. What's so important about a name? It can be your goldmine to repeat business and recognition by the market you value. You have the right to success, and knowing your rights by law can bring you from start up obscurity to a multi-million dollar corporation. - 17943
Marketing campaigns, including product branding, is big business these days. The competition is tough in just about every market. Because of this we have to keep our focus, do our homework, find our niche, and protect our creations. You need to start with product branding to make those memorable impressions.
So there you are with a great product and a catchy name. You know your market and how to get their attention. Most of the time its hard work to get to this point, and much of the time we have invested a great deal of time, money and energy with little in return. We look forward to that payday when it all that hard work brings us rewards.
This is where branding and protection of our "good name" comes into play. The last think you want is for someone else to start up their campaign with your idea. Even worse, you don't want to find someone else taking your start up campaign and stepping right over your start-up name with their corporate funding and clout.
There are several approaches to branding: Individual product branding gives a unique identity to a product, but does not link it to other products, therefore it is difficult to ride on the success of your previous products. Family branding gives you the umbrella of an already established brand.
Co-branding, another marketing strategy, teams up two known product brands. One great example is MasterCard and Visa. This brings together the strength and identity of both into a synergetic new product.
Check with your local Small Business Administration office for assistance and information on product branding. It's well worth your time to do your homework and understand the steps to creating and registering your product branding. The cost for product branding is low in comparison to the average ad campaign.
Product branding is an important part of your product development cycle. What's so important about a name? It can be your goldmine to repeat business and recognition by the market you value. You have the right to success, and knowing your rights by law can bring you from start up obscurity to a multi-million dollar corporation. - 17943
About the Author:
Author Rachel L. Matagaster writes trademark.afreewebspace.com, business and web based business articles, connecting new ideas to successful business management.
